A travel guide to Portmeirion

Portmeirion is a hidden gem in North Wales that combines Mediterranean flair with rugged coastal beauty. The village attracts more than 200,000 tourists annually and is a great option if you’re one of the 75% of Brits planning a staycation in 2024.
But what is this place and why is it so popular? Here’s what you should know.
A brief history
The origins date back to 1925 when Sir Clough Williams-Ellis embarked on a mission to create a village that embodied his love for architecture and the environment.
Taking inspiration from Italian coastal towns and the French Riviera, he spent 50 years constructing it and focused on blending colourful buildings with subtropical gardens. The result is a masterpiece that feels both fantastical and timeless.
Its distinctive design and stunning scenery have earned it a place in pop culture, most famously as the filming location for the cult 1960s TV series The Prisoner.
The region remains popular today, highlighted by activity on social media. According to a study by fitted furniture experts Hammonds, there are over 174,000 hash-tagged posts on Instagram.
Sights and attractions
The Central Piazza is a must-see, with vibrant buildings arranged around a perfectly manicured garden.
The subtropical gardens are home to rare plants and flowers like giant lilies, adding to their allure as a scenic escape. You can also wander through the surrounding woodlands for peaceful isolation or explore the paths that offer impressive vistas over the estuary.
Hotel Portmeirion will be most accommodating if you’re seeking a luxurious stay. It’s a visual delight and a sought-after retreat, combining vintage charm with modern comforts.
Exploring the nearby area
Snowdonia National Park is around 30 minutes away by car and is a haven for outdoor enthusiasts, providing hiking and mountain climbing opportunities.
If you’re a history buff, a visit to Harlech Castle is a must. This UNESCO World Heritage Site is an imposing medieval fortress that offers insights into the local roots and stunning views over the surrounding space. It usually takes less than 20 minutes to arrive from Portmeirion via car or train.

Everlasting charm
Beyond its appeal to tourists, it’s becoming an increasingly attractive option for those looking to relocate. The area was even named one of the most affordable picturesque places to live in the United Kingdom.
This trend is especially true in an era of remote work, with Hammonds’ research highlighting that 57% of UK employees favour working from home at least once a week. Having access to the beautiful outdoor spaces can make getting out of the house at lunch even better.



